L.A.'s "Cream Soda" Hair Trend Is Now Sweeping New York

Update: The trend that's already sweeping L.A. has officially touched down at Fashion Week – and the latest iterations are just as cool as you expect. Keep reading for everything you need to know about the soft, buttery, and universally-flattering trend, then click ahead for the coolest versions coming out of L.A. and NYFW now.

This story was originally published on September 1, 2017.

We had our fun with buttery, hygge hair color. Ditto for grown out roots and icy shades of blonde. But the new gradient of hair color we’re coveting now is cream soda blonde — and trust us, as the air gets colder, you're about to see it everywhere.

L.A. hairstylist Sunnie Brook, who works with celebs like Elisabeth Moss and Hailey Baldwin, turned us on to the trend. The shade is something Brook describes as “golden cream soda color,” which offers a more neutral take on the warm blonde trend — and references '70s supermodels like Cheryl Tiegs.

“It's warm, rich and can be adapted for blondes or brunettes,” she tells Refinery29. But there’s more: This versatile shade “also creates a sort of glow around the face,” the colorist says.

The key to achieving true cream soda coolness lies in the in-between — it’s not too frosty, not too deep, making it a perfect transitional shade for brunettes looking to lighten up without a shock of sharp-color contrast. “This has beige brown and warm gold tones in it,” Brook explains. “The lighter accents give it a creamy good tone but the lowlights of a translucent (versus pigmented brown) ground the color.”

Ahead, check out some of the most beautiful iterations gracing our Instagram feed. Spoiler alert: Gigi’s on board — which means it’s only a matter of time before we are too.

When it comes to hair color, Gigi Hadid is never not on trend, as evidenced by her latest turn as a cream soda blonde.
Another benefit of this neutral blonde trend (seen here on Brook’s client Claire Holt): Darker roots easily blend in when paired with vanilla blonde.
Elisabeth Moss took her hair from platinum blonde to a cream soda color earlier this summer.
Stylist Sunnie Brook flagged this inspo pic (courtesy of Mane Addicts), further making her case for cream soda hair.
This cascade of waves proves that neutral blonde looks entirely modern when offset by darker underlayers.
Golden and warm beige curls, capped with a peach beret, make for a standout look at Afropunk.
A beautiful mix of bright blonde and cream soda hair is the perfect option for those who want to get in on the trend while keeping locks light.
Photographed by Cris Fragkou.
Meanwhile, the trend also dominated the street style game at New York Fashion Week. And this curly, layered 'do might just be our favorite iteration.
Photographed by Cris Fragkou.
One of the best things about this look is how flattering it is, thanks to pops of brighter color placed around the face.
Photographed by Cris Fragkou.
More proof that this creamy, buttery, effervescent shade looks good on everyone.
Photographed by Cris Fragkou.
Pops of golden blonde at the roots can take a platinum look to new heights...
Photographed by Cris Fragkou.
...and it looks just as good grown out as it does straight out of the salon.
Photographed by Cris Fragkou.
The creamy color makes braids pop, too.
Photographed by Cris Fragkou.
Bonus: The ribbons of warmth give hair major dimension.
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