Stacy London Is Not Here For Fast-Fashion

Think about the pieces hanging in your closet right now. Do you know who's behind them? — and we don't mean the brand name. We mean the person who actually designed them, or crafted them with their own hands. The answer: Probably not.

Tictail, however, is here to change that. Through its new campaign and lookbook, the retailer is launching its Not Faceless movement, which aims to educate the public on the power of supporting small business owners and the slow fashion movement. It wants consumers to shop with purpose and be able to recognize that there are actual people behind their purchases.

Why? Well, the list goes on and on. But for one, "research shows that on average, a piece of clothing is worn just seven times before it’s discarded," the press release reads. "This is in large part caused by the ubiquity of the fast fashion phenomenon, which sends trends straight from runway to retailer as swiftly and cheaply as possible. The problem: Any given garment is one of thousands produced. It’s not made to last longer than a passing fad. It’s produced by people you’ll never see, in working conditions that are likely subpar. It’s faceless, forgettable, disposable."

So, what would happen if we all tried to be a bit less wasteful with our clothing? It may seem like a big ask, but perhaps a little inspiration in all you need to take the leap of faith.

If you're feeling intimidated by the sheer volume of yet-to-be-discovered makers on Tictail, we tapped the inimitable Stacy London (yes, of What Not To Wear fame) to hear a bit about her own personal mission to shop smaller and wiser. Like us, she can't leave Tictail's site, app, or Orchard Street brick-and-mortar location empty-handed — she loves everything from shoes by Swedish designer Jennie-Ellen to prints by artist Timothy Goodman; plus, she's got a whole lot of style secrets to spill.

Photographed by Savanna Ruedy.
"While fast-fashion may mean having the latest trends as early as possible, millennials have shown a great deal of need for transparency in general, especially when it comes to buying goods. The labor conditions under which fast-fashion is made can be questionable at best and dangerous at worst."

Vasuma sunglasses; Tictail Not Faceless Tictail Tee, $35, available at Tictail; Ida Klamborn Ortiz Skirt, $334, available at Tictail; Susan Alexandra Miranda Cuff, $138, available at Tictail; Lax Tinker Shoes in Black, $238, available at Tictail.
Photographed by Savanna Ruedy.
"Slow fashion is a natural reaction in terms of the pendulum swinging back between what is trendy and what will last. Slower fashion has a craftsmanship not found in bigger retailers with a ton of inventory to move."

Vasuma sunglasses; Tictail Not Faceless Tictail Tee, $35, available at Tictail; Ida Klamborn Ortiz Skirt, $334, available at Tictail; Susan Alexandra Miranda Cuff, $138, available at Tictail; Lax Tinker Shoes in Black, $238, available at Tictail.
Photographed by Savanna Ruedy.
"It's important to support small business for artisans to have the opportunity to make a living wage from their products, particularly women."

Vasuma sunglasses; Tictail Not Faceless Tictail Tee, $35, available at Tictail; Ida Klamborn Ortiz Skirt, $334, available at Tictail; Susan Alexandra Miranda Cuff, $138, available at Tictail; Lax Tinker Shoes in Black, $238, available at Tictail.
Photographed by Savanna Ruedy.
"I feel great when I know my pieces come from female- driven, designed, or run companies. In my mind, this is what Tictail's Not Faceless movement is all about: lifting each other up and supporting one another."

Tictail Not Faceless Tictail Tee, $35, available at Tictail; Ida Klamborn trousers and jacket.
Photographed by Savanna Ruedy.
"Slow fashion may mean paying more, but you receive items not just of better quality, but ones that transcend trend and can remain in your closet for a longer period of time."

Polka floral set; Deluna ceramics plate; Susan Alexandra Miranda Cuff, $138, available at Tictail; Willet Studio Blanket, $180, available at Tictail.
Photographed by Savanna Ruedy.
"I look at clothing the way I look at children these days, there are so many already here that need our love and nurture, why make more until all that we have are in homes that love them?"

Polka floral set.
Photographed by Savanna Ruedy.
"Finally, I love vintage. I love the hunt to find unique pieces and ones that don't leave you looking like everyone else. I love pieces that are as unique as I am."

Dolores Haze T-shirt, $45, available at Tictail; Dolores Haze Reversible Bomber, $246, available at Tictail; Dolores Haze Pants, $179, available at Tictail; Dolores Haze Earrings, $205, available at Tictail.
Photographed by Savanna Ruedy.
"When it comes to vintage, Happy Laundry Day Vintage is one of my favorite brands on Tictail. I just bought a dress from them this week."

Prophecy Atelier dress; Tarin Thomas Eden Earrings, $358, available at Tictail; Ganni May Sunglasses Cloud Pink, $210, available at Tictail.
Photographed by Savanna Ruedy.
"I love the hunt and I love the sense of victory that comes with finding a very special piece. It's like having this wonderful secret. I love thinking about the history of a piece, who might have owned it and where it's been."

Dolores Haze T-shirt, $45, available at Tictail; Dolores Haze Reversible Bomber, $246, available at Tictail; Dolores Haze Pants, $179, available at Tictail; Dolores Haze Earrings, $205, available at Tictail; Lax Shoes, $204, available at Tictail.