You Need Zero Skills To Nail The Latest Cool-Girl Makeup Trend

When it comes to highlighting, nearly every part of the face has had its moment in the sun (pun intended). Think: The cheekbones, brow bones, tip of the nose, heck, even the humble ear has been strobed into its finest lit-from-within glory. However, inner eye highlighting, despite the fact that it's a tried-and-true brightening technique among makeup artists, hasn't had quite the same response amongst beauty lovers — until now.

The inner corners of the eyes may be a minuscule, but they're also a high-impact area. Lately, makeup artists and influencers have tasked themselves with innovating the classic technique to create fun pops of color like you've never seen. Plus, the trick simultaneously makes eyes look brighter and more awake. And guess what? It's the easiest makeup trend we've seen all year. Talk about a glow up.

The technique in question involves highlighting the inner corners of the eyes with bright, shimmery colors like pink, blue, gold, or peach. "I think it draws a bit of intrigue," says makeup artist Katie Jane Hughes. "As long as the tone is pale and fresh, anything goes."

Curious to see what it looks like? Keep scrolling to find out.

At Afropunk Atlanta, Willow Smith performed a vibey R&B set, but still had the blues, thanks to her shimmery denim corner shadow and bronze lids.
Clean skin, a coat of mascara, and an opaque baby-blue shadow is all you'll need to mimic this look by makeup artist Rebekka Theenaart.
Although Hughes is a fan of wearing the trend solo, she also likes to use it to spice up classic looks. Here, she adds a touch of shimmery lilac shadow to brighten a maroon smoky eye. "I think there's so much over-done makeup on Instagram that it makes me want to keep it super simple — or change it up completely!" she says.
Leave it to makeup artist Patrick Ta and actress Shay Mitchell to take a run-of-the-mill brown smoky eye and jazz it up with some shimmery pink shadow.
Makeup artist Joonyoul Seung took the trend a step further with some gold glitter.
Pair inner-corner strobing with complementary colors like model Joan Smalls did here.
Better yet, match your inner corners to your ensemble.
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