H&M’s New Swim Section Is Under-$40 & On Fire

The summer solstice has only just passed, and we've already covered it all when it comes to swimwear: the most Instagram-worthy swimsuit trends, the most enviable plus-size swimsuits, high-waisted bikinis, weird tan line-inducing one-pieces, and the mother of all stories, how to wear a swimsuit to work. Sure, we can pat ourselves on the back for hitting just about every aspect of swimwear that exist, except we've missed one important detail — where the hell can one get these trends on the cheap?

While we've been fawning over the new swimsuits designers on the block, H&M has slid in under our nose with a pretty killer selection of swimwear. From lace-up one-pieces to bralette-style bikini tops, itsy-bitsy polka dot sets to scalloped bandeaus, H&M's offering features just about every style you've been looking for. And nothing is over $40.

Though we encourage you to still think about the cost effectiveness of the brands you're buying from, for a deal that's thrifty, H&M may be the best stop for testing out a swimsuit trend in your size without having buyer's remorse. Here's some of our favorites.

H&M Swimsuit, $29.99, available at H&M.
H&M Triangle Bikini Top, $17.99, available at H&M; H&M Bikini Bottom with Ties, $12.99, available at H&M.
H&M Ruffle-trimmed Swimsuit, $29.99, available at H&M.
H&M Triangle Bikini Top, $17.99, available at H&M; H&M Bikini Bottoms Super Low, $12.99, available at H&M.
H&M+ Bikini Top, $24.99, available at H&M; H&M+ Bikini Bottoms, $17.99 $6.99, available at H&M.
H&M Bikini Top, $24.99, available at H&M; H&M Bikini Bottoms, $17.99, available at H&M.
H&M Bandeau Bikini Top, $17.99, available at H&M; H&M Bikini Bottoms, $12.99, available at H&M.
H&M One-shoulder Swimsuit, $29.99, available at H&M.
H&M+ Triangle Bikini Top, $24.99, available at H&M; H&M+ Bikini Bottoms High Waisted, $17.99, available at H&M.
H&M Swimsuit with Ruffles, $34.99, available at H&M.
H&M Swimsuit, $29.99, available at H&M.
H&M+ Draped Bandeau Bikini Top, $29.99 $19.99, available at H&M; H&M+ Draped Bikini Bottoms, $17.99, available at H&M.
H&M Bikini Top with Zip, $19.99, available at H&M; H&M Hipster-Style Bikini Bottoms, $12.99, available at H&M.
H&M Bandeau Bikini Top, $17.99, available at H&M; H&M Bikini Bottoms High Waist, $17.99, available at H&M.
H&M Bandeau Bikini Top, $17.99, available at H&M; H&M High-leg Bikini Bottoms, $12.99, available at H&M.
H&M Triangle Bikini Top, $19.99, available at H&M; H&M Bikini Bottoms, $12.99, available at H&M.
H&M Triangle Bikini Top, $17.99, available at H&M; H&M Tie Bikini Bottoms, $12.99, available at H&M.
H&M+ Swimsuit, $39.99, available at H&M.
H&M Perforated Pattern Bikini Top, $19.99, available at H&M; H&M Bikini Bottoms, $14.99, available at H&M.
H&M Triangle Bikini Top, $17.99, available at H&M; H&M Bikini Bottoms, $12.99, available at H&M.
H&M Bandeau Bikini Top, $19.99, available at H&M; H&M Bikini Bottoms, $14.99, available at H&M.
H&M Bandeau Bikini Top, $17.99, available at H&M; H&M Bikini Bottoms, $12.99, available at H&M.
H&M Triangle Bikini Top, $17.99, available at H&M; H&M Bikini Bottoms, $12.99, available at H&M.
H&M+ Halterneck Swimsuit, $39.99, available at H&M.
H&M Bandeau Bikini Top, $17.99, available at H&M; H&M Bikini Bottoms with Ties, $12.99, available at H&M.
H&M Swimsuit with Lacing, $34.99, available at H&M.
Looking for more swimsuit shopping ideas? Watch us compare high- vs. low-end one-piece buys.