13 Multipurpose Beauty Buys That Are So Underrated

If social media sites were like high school stereotypes, Instagram would be the trend-setter, Twitter would be the class clown, and Facebook would be the super senior who probably should have graduated already. As for Pinterest? That site would be the eclectic, artsy kid, because it is loaded with enough crafts and DIY projects to last you a lifetime. More than that, though, Pinterest is home to a treasure trove of underrated beauty products — especially the organic, natural kind.

So what kind of clean goodies have people been pinning lately? You've got plant-based deodorant, bamboo face wipes, vegan lip gloss, and so much more. We're calling it the perfectly curated list of natural beauty essentials. Click ahead to check out the top-pinned natural beauty products everyone is shopping right now.

This multi-purpose soap smells like the garden you've always wanted, but does so much more. Use it as a makeup brush cleaner, body wash, or shampoo and enjoy the bursting scent of rose all day long.

Dr. Bronner’s Pure Castile Soap Organic Rose Oil, $17.99, available at Dr. Bronner’s.
There's nothing like a good coffee scrub to energize your morning. Made with vitamin E, ground coffee beans, almond oil, and sea salt, trust us when we say your body will thank you for the rub down.

Frank Body Original Coffee Scrub, $16.95, available at Frank Body.
These bamboo face wipes gently cleanse with the help of aloe, green tea, witch hazel, and rosemary — leaving your skin smooth, exfoliated, moisturized. Sadly, only 20 towelettes come in this chic pack, but the individually wrapped design makes swapping looks on-the-go so much easier.

Ursa Major Essential Face Wipes, $24, available at Ursa Major.
There are few foundations more long-lasting than Tarte's Amazonian Clay formula. Despite this lighter coverage BB base, the pigment locks onto skin and will stay put for hours.

Tarte Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20, $36, available at Sephora.
Multi-purpose makeup sticks are a godsend for lazy beauty lovers everywhere. This creamy one can give your cheeks, lips, and eyes a pick-me-up in just a swipe.

Ilia Multi-Stick in A Fine Romance, $34, available at Ilia.
With plant-based powders, this natural deodorant is the essential product for any natural routine starter kit. Free of aluminum, propylene glycol, parabens, phthalates, and artificial fragrances, this formula really does work and won't make you stink.

Schmidt’s Natural Deodorant Fragrance-Free, $8.99, available at Schmidt’s.
We already know mud masks are a Sunday night staple, but this option is a drugstore favorite for its pore-purging power. Best for acne-prone or oily skin, this formula uses tamarind extract to exfoliate and tea tree oil to treat trouble spots.

SheaMoisture African Black Soap Clarifying Mud Mask, $15.99, available at Ulta Beauty.
You'll be surprised by how much pigment this little jar packs on to lips and cheeks.

Tata Harper Volumizing Lip And Cheek Tint, $36, available at Tata Harper.
Besides the salicylic acid in this drugstore gem that works to zap away zits, you'll also find aloe vera to calm inflammation and tomato extract to brighten the skin immediately.

Yes To Tomatoes Detoxifying Charcoal Mud Mask, $15.99, available at Ulta Beauty.
This brightening, repairing, and anti-aging powerhouse is loaded with vitamin C, E, and ferric acid.

Drunk Elephant C-Firma Day Serum, $80, available at Sephora.
You might be surprised to see this famous brand on the list, but the high-shine lip gloss is, in fact, vegan.

Urban Decay Naked Ultra Nourishing Lipgloss, $20, available at Sephora.
Basic shampoos rarely exist anymore, but this no-fuss formula from Rahua uses coconut and shea butter to soften and smooth and quinoa to strengthen so your ends don't look like you haven't cut it in over a year. Even better, the scent will leave you feeling like an earth goddess.

Rahua Shampoo, $34, available at Rahua.
Even some of the best cleansing oils leave behind a greasy residue, but this cleansing oil and treatment hybrid is far from the others. The sunflower, pumpkin, and papaya seed oil leave your skin supple and fresh, but never slick.

One Love Organics Vitamin Enzyme Cleansing Oil + Makeup Remover, $42, available at One Love Organics.
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