We Were Not Pleased With These Super Bowl Ads

The Super Bowl is a controversial event by default. It's competitive in nature, and violently so. As in, men in bulky shoulder pads smash into one another, and America cheers. Or cries, depending on your loyalty. But it's not just the big game that's so polarizing. The annual event is famous for having commercials that push the envelope. Because, hey, nearly all of the country is watching. As they say, all publicity is good publicity, right? A racy ad can go a long way, which is why Super Bowl commercials can border on obscene.

Now, it's 2017. I don't know if you've heard, but the proverbial shit is inching toward the fan, and the word "controversial" is almost beginning to lose its meaning. The country is so embittered toward one another that the most mild of gestures can be interpreted as offensive. As such, this year's Super Bowl commercials felt particularly pointed. Some ads, like this Audi commercial that championed the rights of women, landed on the side of "yaaass, queen!" Others — not so much. Ahead, you'll find the commercials from this year's Super Bowl that landed in the realm of "womp-wah." C'mon guys. Let's be better.

This ad somehow uses the "catty women" stereotype to sell... tanks? It seems as if they're pitting tank purchasers (whoever they may be) against women. Or, I suppose, they're suggesting that a tank can bulldoze all of the annoying women in your life? However you spin it, this commercial leaves a sour taste.
I really thought that we were done with booze commercials that use women's bodies as a selling point. Once upon a time, this was the go-to for beer commercials. Now, Yellowtail is using women in bikinis to sell its wine, and we're not okay with it.
There are a couple things amiss with this Mr. Clean ad, which we wrote about earlier this month. First, it suggests that women find a man who cleans sexy, which conjures the image of a doting wife scrubbing the kitchen, wishing her husband would help her out. No, thank you. To boot, Mr. Clean embodies the male version of the bikini-clad beer saleswoman. Say it with me: Objectification of a human being should never be okay, cartoon or otherwise.
In this commercial, a man named Todd ogles a former high school classmate named Mandy. He notes that she looks good in a two-piece and kindly predicts that Mandy's daughter is going to "really fill out one day." The ad closes with the words "don't follow too closely" — it's an auto insurance ad. I guess the joke here is that stalking a classmate is akin to tailing someone with your car? But the punch line rests on the humor of stalking, which, er...doesn't exist.
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