If you asked us five years ago, we would have told you that fragrance was the
reigning celebrity side hustle. Everyone had one (or five) — from socialites like Paris Hilton and Kim Kardashian, all the way to athletes like Michael Jordan and David Beckham. It didn't matter who you were; if your face was recognizable, it was quickly blown up and slapped on perfume ads in department stores everywhere.
These days, there are still big bucks to be made in the beauty sphere, only the category has shifted — and now it's all about the lip kits. Kylie Jenner was the first to take the trend mainstream, regularly launching
dozens of shades that continue to sell out faster than an episode of Keeping Up with the Kardashians. But she's not the only one.
Recently, several other celebs have launched their own iterations — not without controversy, of course. Ahead, we've rounded up a few of our favorites (though we're still holding out for Michael Jordan's). Then
click here to see the beauty brands also following suit.
Amber Rose Since the multi-hyphenate star paired up with Flirt Cosmetics, we've seen numerous badass launches: First, the game-changing lash applicator; quickly thereafter, makeup stickers. And starting today, you can pick up a two-step ombré lip kit, in four shades (a deep red, dusty rose, bright fuchsia, and warm brown). Each one comes with one kajal lip liner and a lighter-hued gloss. The brand also launched its own lip-duo kit featuring two shades — a deep plum and hot pink — housed in the cutest-ever crayon tubes earlier this year.
Flirt Cosmetics Chic Happens Ombré Lip Kit in Slay All Day, $24, available at Flirt Cosmetics.
Flirt Cosmetics Chic Happens Ombré Lip Kit in No Shame, $24, available at Flirt Cosmetics.
Flirt Cosmetics Chic Happens Ombré Lip Kit in Neo-Femme, $24, available at Flirt Cosmetics.
Flirt Cosmetics Chic Happens Ombré Lip Kit in Meme Lover, $24, available at Flirt Cosmetics.
Flirt Cosmetics Chicksticks Lip Duo Kit in Pauly and Franky, $32, available at Flirt Cosmetics.
Photo: Michael Loccisano/Getty Images.
Jessie James-Decker James-Decker has been low-key pumping out a hugely popular nude lip kit with Alexa Persico Cosmetics since June of this year — and the product sold out, fast. Now, the brand took to Snapchat last night to confirm that the restock of the limited-edition shade will be dropping on January 31, so mark your calendars.
J Woww You may be surprised to learn that this Jersey Shore alum (yes, that's her in the photo) recently launched a makeup line called J Woww Cosmetics. The collection included a handful of lip liner and stain duos, which quickly sold out after hitting the website at the end of summer. The brand has since restocked (and added new colors) to the lineup. And they're not your average color range.
J Woww By Jenni Farley Cream Lip Stain & Lip Liner Bundle in New York Nightlife, $25, available at J Woww Cosmetics.
J Woww By Jenni Farley Cream Lip Stain & Lip Liner Bundle in Careless Nude, $25, available at J Woww Cosmetics.
J Woww By Jenni Farley Cream Lip Stain & Lip Liner Bundle in Marilyn, $25, available at J Woww Cosmetics.
Lottie Tomlinson Earlier this month, Tomlinson — 18-year-old makeup artist and sister to One Direction's Louis — teamed up with British-based brand Nails inc to create her own lip kit called Matchbox. Instead of including a lip pencil and lipstick, however, the collection includes coordinating liquid lipsticks and nail polishes — in four supremely wearable shades.
Nails inc By Lottie Tomlinson Matchbox in Buzzin' & Out, $19, available at Nails inc.
Nails inc By Lottie Tomlinson Matchbox in Hell & Rascal, $19, available at Nails inc.
Nails inc By Lottie Tomlinson Matchbox in Sick & Salt, $19, available at Nails inc.
Nails inc By Lottie Tomlinson Matchbox in Mint & Babes, $19, available at Nails inc.
Blac Chyna As a recently official member of the Kardashian fam, it shouldn't come as so much of a surprise that Blac Chyna has her own line of beauty products as well. There was even some controversy surrounding her liquid lipsticks — including claims that she launched them first and Jenner borrowed from her formula. (We now know where Jenner's formula comes from.)
Lashed By Blac Chyna Liquid Lipstick in Electric Coral, $11.99, available at iLashed.
Lashed By Blac Chyna Liquid Lipstick in Cherry Bomb, $11.99, available at iLashed.
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