If you recall one thing about American Beauty
, it's probably the image of Mena Suvari on a pile of blood-red rose petals. A San Francisco-based photographer, Carey Fruth
, is reinventing this memorable scene with the goal of empowering women and challenging today’s standards of beauty.
In Fruth's latest project, she recreated the classic American Beauty
shot with a powerful twist, which features models ranging from 21 to 67, and various body types and races. Fruth has been producing pin-up, retro boudoir, and old Hollywood imagery with a body positive theme since joining S.F. and New York’s Shameless Photography
"I started this project because I wanted to recreate iconic Hollywood images with more diverse models," Fruth says. "I chose the American Beauty
image for three main reasons: First, because I thought it would be a great way to really show how diverse bodies can be, second, because I knew it would be immediately recognizable to people, and lastly, because it was an image that clearly represented the male gaze. Plus, who doesn't want to lie in a bunch of flowers!"
Local S.F. figures were also a big part in this project, with volunteer models coming from Fruth’s work at Shameless Photography, along with body positive and burlesque groups.
"[Fruth] helped each person to think about her own sensuality, and allow the pose and expression to flow from that," says Shameless Photography founder Sophie Spinelle, who is also a model in the series. "These images are all about that honest and vulnerable moment that happens when a photographer genuinely cares about her subjects, and creates a space for them to be empowered and true to themselves in front of the camera."
Fruth’s spin on American Beauty
will leave you in awe. Take a look at the moving photo series ahead.