Turning Up The Heat, AllSaints Are Causing A Sizzle On YouTube
When it’s baking hot in the city, all we want to do is strip down into our swimmers — really, we do. But, because bikinis aren’t exactly office appropriate, we’re having to find other ways to satisfy our beach-yearning souls. Look no further: AllSaints Film
, the brand's digital project, has just unveiled a new swimwear video — and seriously, it’s sizzling hot.
Proving itself to be a brand that adapts to change, Sun City
was whipped up in just two days, in response to the sky-high temps we’ve been
soaking up in London. Creative Director, Wil Beedle, states, “We had the initial idea of Sun City
last Wednesday when the temperature was hitting 32 degrees, but since London weather is notoriously unpredictable, we gave ourselves the challenge of shooting and sharing it within a week.” And by “challenge,” he wasn’t kidding — they went to the effort of shipping in tonnes of black sand from Iceland! Starring the Ember Bikini
and the Walker Leather Biker Jacket, here’s hoping it staves off the rain.
Photo: Courtesy of All Saints