Please upgrade your browser for the best Refinery29 experience. Read more.
It was a little less than a year ago that we were clicking our heels over Aether’s S.F. pop-up shop inside a gussied-up Airstream. And now, we might just have to move on to doing back flips, because the tech-focused sportswear brand opened doors to a brand-spankin’-new shop just yesterday!
Of course, we had to take a gander inside the fresh Hayes Valley spot, and boy is it a sight to see! In true, totally out there Aether style, the location is as innovative as it gets. A trio of carbon-colored shipping containers lay stacked on top one another to create the three-level sartorial locale. And over here at R29, we had thought we’d seen it all!
We know you’re eager to slip out the door to start shopping the line’s crazy-cool gear, but if you’re stuck at your nine to fiver, never fear, we’ve got a handful of store snaps right here. Take a virtual spin through the inventive space after the jump, and plan your trip to Hayes accordingly.
Aether, 489 Hayes Street (between Gough and Laguna streets); 415-437-2345.
Photo: Courtesy of Aether
Marc Jacobs. Chanel. Yves Saint Laurent. Christian Dior. Giorgio Armani. Tom Ford. Dolce & Gabbana. The list of luxury fashion designers with their own beauty lines is a rather short and exclusive one, populated by womenswear designers with either tons of history or tons of buzz. Well, that prestigious list is about to get read
Don't be fooled by those fashion editors or bloggers who never leave their homes (or their Instagram snaps) without a head-to-toe designer outfit — an unlimited budget is not the key to killer style. Incredible buys exist at both ends of the money spectrum, meaning great fashion can be had no matter your price point. read