Please upgrade your browser for the best Refinery29 experience. Read more.
It was a little less than a year ago that we were clicking our heels over Aether’s S.F. pop-up shop inside a gussied-up Airstream. And now, we might just have to move on to doing back flips, because the tech-focused sportswear brand opened doors to a brand-spankin’-new shop just yesterday!
Of course, we had to take a gander inside the fresh Hayes Valley spot, and boy is it a sight to see! In true, totally out there Aether style, the location is as innovative as it gets. A trio of carbon-colored shipping containers lay stacked on top one another to create the three-level sartorial locale. And over here at R29, we had thought we’d seen it all!
We know you’re eager to slip out the door to start shopping the line’s crazy-cool gear, but if you’re stuck at your nine to fiver, never fear, we’ve got a handful of store snaps right here. Take a virtual spin through the inventive space after the jump, and plan your trip to Hayes accordingly.
Aether, 489 Hayes Street (between Gough and Laguna streets); 415-437-2345.
Photo: Courtesy of Aether
Red lipstick is a holiday-season darling. Scores of women pull out their favorite crimsons to help them feel a little festive. Hey, it's the color of the season.
After what feels like your 100th holiday party, floating among a sea of scarlet-lipped ladies, things can start to feel a little snooze-worthy. What's so great read
In these last few weeks of 2014, our minds and bodies have been put to the test. We’ve pulled all-nighters completing work projects, studying for finals, and shopping — aggressively. Now that everything is (almost) said and done, we’re prepping for some much-needed time offline. For you, maybe that’s coming in the read