• Makeup
Oct 16, 2012 4:20 PM EDT
0
Inside Aerin Lauder's Beautiful Life & Office
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How has growing up in the beauty industry shaped your own personal philosophy of beauty?
"I think it’s taught me a lot about beauty, because I’ve been watching beauty trends for about 20 years now. And I think just the idea of knowing where they come from, how long it’ll last, what people like, what they respond to, what doesn’t work, what does work. People like to look pretty, and at the end of the day, the trends that last and the trends that are relevant are the ones that make you look pretty. It’s the rosy cheek, the beautiful lip, the fantastic eye, versus a dark, goth, unattractive appearance. And I think that’s part of the success of Tom Pecheux [Estée Lauder's creative makeup director], the girls aren’t wearing a lot of makeup, and they look really pretty. And I think those are the trends that people like."

Photographed by Ben Fink Shapiro