The Lauder brand is quite literally in your DNA. How does that translate into Aerin, the brand?
"It’s very much my heritage, and a lot of parts of this brand are inspired by heritage, storytelling, and Estée Lauder as a beauty icon and the ideas that she passed onto me. And then, there’s also an element that’s completely me, in the sense of the casualness of it. Yes, it’s gold, which is very luxurious, but the [ad campaign] shot of me is in jeans and a silk shirt, barefoot. So, there’s an element of the formal, and then an element of the casualness and unexpected. And that’s very much me."

Dress by Stella McCartney, shoes by Manolo Blahnik.

Photographed by Ben Fink Shapiro