A Young Aerin Lauder "Splurged" On Ann Taylor Turtlenecks

aerin-embed-2
It's not every day you meet an heiress that seriously takes on the family biz. But then again, it's also not every day you meet an heiress who calls her effortlessly chic style "simple."
That's why we're kind of mesmerized with Estée Lauder scion Aerin Lauder's exotic pics in the September issue of Town & Country. And, it's true — though Aerin is wearing a red Rochas gown (above) and an Etro dress (below), her heavy-hitter labels do look somewhat (gasp!) undone, in an appropriate "I just threw this on and my makeup happens to be flawless, too" sort of way. Indeed, Lauder tells the mag, "Growing up I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet. My grandmother (Estée) gave me a credit card to Ann Taylor when I was 15, and I went and got cream-colored turtlenecks." That easy, streamlined look is exactly the aesthetic she's going for in her new lifestyle brand, "Aerin," which will include home goods, decorative objects, and jewelry, and, of course, "mistake-proof makeup."
Aerin says, "I've been in the business for so many years and the question of what's inside your makeup bag always came up. It became what's in your closet, what's on your desk, your dressing table." The common thread here? Aerin's (and "Aerin") down-to-earth and inspirational — the role she envisions for her brand — helping women feel "confident and pretty while balancing work, family, and home," is exactly what she's accomplishing in her personal life. So, we can't wait to see what comes of her solo brand, The Aerin Essentials, that launches with a limited-edition color collection just next month. But, ehem, look out for some super-insidery info from yours truly before then, straight from Lauder's NYC HQ. Plus, check out this exclusive pic of Aerin, shot by Jonathan Becker for Town & Country.
1
aerinembed3
lauder
Photos: Courtesy of Town & Country

More from New York

It’s called the city that never sleeps for a reason. On any night of the week, New Yorkers are enjoying a cocktail, a dance party, a special meal, a ...
This may be news to you, but living in New York is kind of expensive. But, while it may always be the land of $17 cocktails and unmentionable rents, the ...
We won't call this list definitive, because rooftops are, after all, all about spontaneity. And, with three summer months to get your toes wet (literally ...
Just because you aren't wearing "short-shorts" doesn't mean your dress qualifies as office-and-everywhere appropriate. In fact, a short dress can be more ...
Give me your tired, your poor, your huddled masses yearning to eat roasted guinea pig in Flushing, Queens. Oh, is that not how the Statue of Liberty poem ...
The West Village may get all the attention as the fancy foodie haven of New York City, but that’s just fine for the East Village. All that means is that ...
Appetizers are nice and entrées are essential, but we adore dessert. For real — we feel about ice cream and cookies and brownies the way Liz Lemon feels ...
(Paid Content) When a movie like Disney's Queen of Katwe comes out, you know award season is upon us. The inspiring new film has all the makings of an ...
The only thing more depressing than the end of summer is the number of days between now and the next long weekend. We know: All you want is to sit by a ...
The Lower East Side may be best known to you as the home of rowdy, rollicking nightlife, but that adventure extends to the food scene as well. Restaurants ...
Is there anything better on a Saturday afternoon than a spicy Bloody Mary and some simple — but delicious — bacon and eggs? Didn't think so. Brunch is the ...
You've probably heard about how gritty Soho was back in the '70s and '80s, when artists flocked to the downtown 'hood in search of affordable living and ...
As New Yorkers, we take our pizza seriously. Whether you prefer thin-crust or deep-dish, extra sauce or more cheese, simple-and-plain or loaded with ...
Bars are as bountiful as Starbucks in New York City, but there are a few that raise their drinks — and their dishes — to an art form. So don’t just settle ...