Adrian Grenier Thinks We're Dissing Him (In 60 Seconds)

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Vinnie Chase and the boys from Queens Boulevard will always have a special place in our hearts (come on, Entourage movie!), so we love hearing about their success. Adrian Grenier has come a long way since playing the struggling actor in the early days of the show—and even though he's become what some might describe as a dreamboat (okay, guilty!), he's also doing amazing things outside of Hollywood.
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So, we jumped at the chance to check out the premiere party for the new documentary series The Big Shift: 10 Innovators Changing Our World, which was produced by Ford, and Grenier and his partners at the sustainability lifestyle website, SHFT.com. We grabbed him in between his band's sets (The Honey Brothers, check them out!) to pick his brain on his tips for living an eco-friendly life, and why he thinks we need to get off our, ahem, behinds.
Your website is all about curating the best eco-friendly products and enlightening consumers. What's your ultimate goal to contribute to this movement?
"This [the sustainability movement] is like a big family of enthusiasts. You know, people who are working towards the same goals, and we're all supporting each other. That's what it's about. As the community grows, we want to replace the standard order of operating business, and become the new norm."
Are you guys trying to branch into any other markets, or even to produce your own eco-friendly products to sell on the site?
"Well, we partner with other people who know how to produce great things. We wouldn't dare try and tell a fashion person how to be fashionable."
We think you could! You definitely have your own style
"(Laughs). That's a nice way of saying you have no style."
No, no! You definitely have a voice in that area. You're always dressed very New York-cool.
"Well, now you've got me all self-conscious. (Looks down at his sneakers)"
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Don't be! In fact, we want to know what designers you love that are doing great things for sustainability.
"I've seen a lot over the years. Nau, and Bono's wife's line, Edun, are great. There's so many cool brands out there."
What about restaurants? We've all gotta eat.
I'm always at restaurants. Fat Radish, and I always love Angelica Kitchen, but that's more for die-hard healthy people. I like Fat Radish because it's sustainable food, but with a little more flourish."
What about people that think living an eco-friendly life is more difficult, or takes extra work?
"It's fun! I tell people, stop being such a stick in the mud. Come join us, we're having a buttload of fun."
Photo: Courtesy Amy Sussman/AP Images for Ford
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