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It's a strange strategy for a brand to cater to only a tiny percentage of its potential audience at the active, constant exclusion of the rest of it. But, a laser focus on rich, white, skinny, popular… read
It seems Abercrombie & Fitch is finally taking all of that customer critique to heart. Recently, the company has begun ditching its out-of-touch, mean-girl attitude, rebranding, and, most importantly… read
Remember Abercrombie & Fitch Co.? You know, the store whose expertly worn denim and branded hoodies you likely thought were the height of cool, oh, about this time 10 years ago? Well, it's noticed… read
J. Lawr and T. Swift — separated at birth? Well, not exactly. But, as it turns out, they both got their start mugging it for the camera. The Abercrombie & Fitch camera, to be exact. The fashion… read