Please upgrade your browser for the best Refinery29 experience. Read more.
Abercrombie & Fitch has made some major changes in the past year to shed its "mean girl" rep, including a re-branding that omits words like "idolized" and "privileged," and putting that new identity… read
A glimpse at Abercrombie & Fitch's latest collection will surely inspire a double-take: You won't encounter its trademark prep aesthetic but rather something a touch more soft, feminine, and romantic… read
It seems Abercrombie & Fitch is finally taking all of that customer critique to heart. Recently, the company has begun ditching its out-of-touch, mean-girl attitude, rebranding, and, most importantly… read
After four quarters of declining profits, Abercrombie & Fitch is testing a revolutionary new strategy to win shoppers back: being nice for a change. Buzzfeed reports that the brand has majorly changed… read