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A glimpse at Abercrombie & Fitch's latest collection will surely inspire a double-take: You won't encounter its trademark prep aesthetic but rather something a touch more soft, feminine, and romantic… read
Moose hunting season is just kicking off nationally (hey-o my Midwestern readers!), but it seems that the antlered bull is being targetted outside of the forest, too. After a sprint of rebranding exercises… read
After four quarters of declining profits, Abercrombie & Fitch is testing a revolutionary new strategy to win shoppers back: being nice for a change. Buzzfeed reports that the brand has majorly changed… read
Following news of Abercrombie & Fitch's plans to shutter Club 'Crombie — the retailer is ditching the window blinds and oversized, ab-adorned posters that tweens could grind against to the beats… read