Uniqlo Gets A Southern California Kick With A Collaboration With L.A. Brand, Velvet

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Jenny Graham and Toni Spencer from L.A. brand, Velvet , are set to collaborate with Uniqlo on a 14-piece collection to be released worldwide on June 17. With four mini collections, these new batches of separates are supposed to encourage that easy Southern California lifestyle—sleeveless tops and rayon dresses in deep pinks, lavenders, powder blues, and grays can be worn as easily over a swimsuit as out on the town. This is the first time a non-NY label has collaborated with the Japanese brand, and we couldn't be more excited to see a bit of SoCal flavor injected onto NY's Broadway. Pieces will retail at a super-low $15.90 and $19.90 (a cashmere collection dropping in fall will be priced between $99.90 and $129.90), which is another reason to welcome in the West. "You always love a bargain," Graham says. Amen to that! (WWD)
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