COS Now Has Stateside E-Commerce — Watch Out, Zara

For high-street buys with a fresh-off-the-runway feel, Topshop and Zara have been our mainstays for what feels like eons. But, there's a new kid on the block hoping to compete with these retail juggernauts. H&M's slightly pricier sister brand, COS, finally made the leap across the pond. The seven-year-old Swedish company launched its U.S. e-commerce site Tuesday morning — meaning a trip to Europe is no longer necessary to access the brand. Long a fashion editor secret, a shopping trip COS doesn't have to be a twice-yearly pilgrimage that has to be fit in between Fashion Week shows anymore. Rejoice!
We had been subsisting on Opening Ceremony's limited COS offerings. But, now we can have it all. Tons of luxe-looking dresses, sleek blazers, and minimalist staples are ours for the shopping (with nary an international surcharge in sight). Bonus: Sign up for the newsletter, and receive 25% off all online orders placed by June 7 with the code: HELLOAMERICA. Welcome, indeed.
Photo: Courtesy of Cos