There's something to be said for Dorothy's whole "There's no place like home" motto. After all, when it came to shooting the campaign for the label's spring '14 line, home is exactly where Jack McCollough and Lazaro Hernandez decided to capture the collection. But, trust, the Proenza Schouler duo's backyard is far from a runway — and that's exactly why it works so well.
Following a spring collection that was much more about the future of fashion rather than recycling past trends, the new ads capture the perfect mix of old and new, high-tech and natural beauty. Set on the property of McCollough and Hernandez's Massachusetts' home, the David Sims-lensed images make for just the kind of inspiring, forward-thinking fashion campaign we highly anticipate every season. Watch on for proof that you can take the girl out of the country, but why would you want to?
Click to page two to see more from the Proenza Schouler spring '14 campaign.