Shopping for the right face products is already a pretty stressful endeavor, but as many women with darker skin tones know, it can be an absolute nightmare for those who fall outside of the Porcelain-to-Toasted-Bisque shade spectrum. For women of color, it's not about finding the right shade — it's about finding any shade that comes even close to their natural hue. The sad fact is, not many brands devote the same amount of resources to darker colors. Many brands barely have an adequate medium range, let alone ones for dark skin tones.
But, it's not just the shades that are the problem: According to Renee Garnes, a celebrity makeup artist and Posh Beauty ambassador, many companies also put a lot of gray undertones in their products, which can make deeper tones look ashy, rather than warm.
Thankfully, according to Garnes, in the past decade brands have been getting much better about expanding their shade ranges to go beyond pale, paler, and palest. "Cosmetics brands have started to recognize the demand and the buying power of women of color," she explains.