Let us count the ways we love Tarte. One: It's an eco-conscious brand with pretty products that have bold pigments, long wearability, and innovative formulas without parabens. Two: Its bestselling Amazonian Clay Blush and pure Maracuja Oil, which have truly rocked our worlds, are actually affordable (read: less than those new boots you just had to have). And three: The brand's gorgeous, bubbly, and supersmart founder, Maureen Kelly, is one of our favorite eco-beauty entrepreneurs.
We could go on, but if you're a fan of natural beauty as much as we are, check out Tarte's brand-new fall products that we're getting seriously greedy over — right here, right now.