We've got a tube of the miracle worker stashed in our bathroom cabinet and another on our desk for pre-happy-hour touch-ups. The formula pretty much does it all — lengthens, volumizes, curls — basically everything you've ever wanted in a mascara. That's why it's high-time you toss those falsies and join Benefit's REALvolution with its #Realsies Instagram contest. Show off your perfectly painted fringe by tagging @BenefitCosmetics and using the hashtag #Realsies for a chance to win a whole year's supply of mascara! But, of course, that's not all. For those in the concrete jungle, Benefit is also sending out an army of Rollerbabes in New York City to hand out free tubes of They're Real! mascara and #Realsies contest instructions on Thursday, September 5, and Friday, September 6. Be on the lookout and follow the gals on Twitter @BenefitBeauty to see where they'll be skating off to next.
So, what are you waiting for? Join the REALvolution by Instagramming a #Realsies selfie, and follow the Rollerbabes around the city for free goodies and contest instructions!