The 13 New Gen It Bags To Start Carrying. Now

Of all the love affairs we have with fashion, it is the one with the handbag that is by far the most passionate, obsessive, and likely to cause the type of behaviour that, under normal circumstances, would warrant attention from a specialist. In fact, we'd go so far as to suggest that a bag is never merely a bag; it is character definition in accessory form.
It's understandable, then, that occasionally one of these accessories will reach lofty iconic status, transcending borders, generations, and seasons to become a true classic. Yup, we're talking to you, Chanel's 2.55, Hermès' Birkin, and Balenciaga's Lariat. These are the bags that have had all of us mewing in the accessories hall in Selfridges, or obsessively working out cost-per-wear theories. But, there's a new generation of handbag labels out there. And they're worth knowing. Ahead, meet the fourteen labels with future-heirloom status written all over them. Your Chanel fund may soon have a new purpose...
Advertisement
Want even more R29? Get the latest news, tips, and can't-resist stories delivered straight to your newsfeed, in real time. Like us on Facebook — we'll see you there!
1 of 13
Photo: Courtesy of Bobelle.
Bobelle London
Elegant and timeless, Bobelle London's boxy, handmade day bags are the epitome of ladylike sophistication. Founded in 2009 before being picked up by Vogue and The Times, they even have their showroom in Somerset House, a.k.a. the home of London Fashion Week. Apt, for such a quintessentially British brand.

Bobelle London Fitzrovia Bag, £425, available at Bobelle London.
2 of 13
Photo: Courtesy of Elena Ghisellini.
Elena Ghisellini
One look at Elena Ghisellini's graphic leather totes and you can see her background in accessories at Givenchy, clear as day. Her CV also includes jewellery design at Bulgari; a rising star indeed.

Elena Ghisellini Patchwork Leather Shoulder Bag, £710, available at My-Wardrobe.
3 of 13
Photo: Courtesy of Feather M.
Feather M
Another London-based bright young thing, Leo Featherman studied accessory design at the prestigious London College of Fashion before launching Feather M last year. Expect offbeat shapes, butter-soft leather, and layered feather embellishment in zinging shades.

Feather M Friday Clutch, £330, available at Wolf & Badger.
4 of 13
Kate Sheridan
Shot through with rough-‘n’-ready East End spirit, Kate Sheridan’s bags are crafted with traditional print methods, quality British fabrics, and Italian leather. Add a touch of androgyny and a hearty dose of classic style and you have a brand with perennial potential.

Kate Sheridan Linear Print Multi Rucksack, £125, available at Kate Sheridan.
Advertisement
5 of 13
Photo: Courtesy of Kzeniya.
Kzeniya
Anyone who hails from the hallowed design halls of Alexander McQueen gets a thumbs up in our book, and Central Saint Martins graduate Kzeniya Oudenot is no exception. Founding her eponymous line in 2012, she's produced graphic, hardware-heavy bags that reveal her technical background in set design for ballet and opera. To boot, they're all handmade in London.

Kzeniya Fur Ball Clutch, £287, available at Luisa Via Roma.
6 of 13
Photo: Courtesy of Avenue 32.
Lizzy Disney
Following a stint styling at US Vogue, Brit designer and Central Saint Martins graduate Lizzy Disney unleashed her brand of beautifully understated accessories onto the world. These are forever bags to be cherished; sleek, simple, and with an ever-so-slightly vintage air. We're in love.

Lizzy Disney Navy Suede Music Tote, £287, available at Avenue 32.
7 of 13
Photo: Courtesy of Lost Property of London.
Lost Property of London
Riffing on the still-hot trend of "make do and mend," Lost Property of London’s ethos is to create new pieces from salvaged fabrics. Everything is designed and made in the capital, too. Aren’t we an environmentally conscious bunch?

Lost Property of London Arlington Bag, £215, available at Lost Property of London.
8 of 13
Photo: Courtesy of Liberty.
Maiyet
Pioneering a new kind of luxury, Maiyet's philosophy of sustainable high fashion is to be applauded as well as gazed at longingly. Creating slick, meticulously crafted pieces, their team of designers (from backgrounds such as Céline and Saint Laurent) work together with artisans from far-flung locations — often in developing countries. Feel-good fashion at its best.

Maiyet Large Beige Peyton Tote Bag, £1,610, available at Liberty.
9 of 13
Photo: Courtesy of ASOS.
Minkpink
Love a label with oodles of energy? Then, Antipodean brand Minkpink is for you. Drawing inspiration from vintage and street style, it’s boho embellishments, bold prints, and look-at-me philosophy are all channeled into the bags with huge success.

MinkPink Saturday Night Fever Cross Body Bag, £55, available at ASOS.
Advertisement
10 of 13
Photo: Courtesy of Luisa via Roma.
Paula Cademartori
Carrying on the great Italian tradition of impeccable craftsmanship, Italian-Brazilian designer Paula Cademartori studied in Milan before going on to collaborate with Versace. Her painstakingly inlaid leather is a trademark — one that will no doubt become referenced and imitated industry-wide.

Paula Cademartori Petit Faye Inlaid Leather Top Handle Bag, £1,166, available at Luisa Via Roma.
11 of 13
Photo: Courtesy of Net-A-Porter.
Sophia Webster
Every now and then, a designer comes along who speaks to the utterly joyful, fanciful side of fashion. Sophia Webster is one of those designers. After cutting her teeth at equally fantastical footwear purveyor Nicholas Kirkwood, she's now creating bags are just as whimsical as her shoes — full of colour, cartoon motifs, and stars. Yep, it's a new handbag cult in the making.

Sophia Webster Say My Name Bubble Clutch, £340, available at Net-A-Porter.
12 of 13
Photo: Courtesy of Matches Fashion.
Sophie Hulme
You could create exceptionally great things living in a converted toy factory in Islington. Very chic case in point: designer Sophie Hulme, who won 2012's British Fashion Award for emerging talent in accessories. Her sleek, minimal creations swing on the arms of fashion's finest, and for good reason — they strike that rare balance of practical, pretty, and pared-down.

Sophie Hulme Floral Envelope Clutch, £505, available at Matches Fashion.
13 of 13
Photo: Courtesy of Super Trash.
SuperTrash
The brainchild of Dutch fashion entrepreneur Olcay Gulsen, SuperTrash is the newest name to know. Drawing from a strong street-style influence, their bags, as well as their clothes, are exactly the type that slot straight into your wardrobe and leave you wondering what on earth you did without them.

SuperTrash Camide Clutch, £65, available at Supertrash.
Advertisement