Do you smell that, people? That's the smell of fall — or, more specifically, the deluge of new fragrances that is hitting counters as we speak. There's so much scent newness happening, our noses are tingling and twitching, Bewitched-style, in anticipation.
Now, we could sit here and do what everybody else does: Cobble together yet another slideshow that talks about the essence of wild African unicorn berry that makes this perfume unique, or how this parfum is meant to evoke a sandcastle in the sky surrounded by a fragrant mist of baby's breath, but that's not our style. You want to know what these eaux actually smell like, not what some marketing wonk tells you it smells like, are we right? Sounds like it's time for another Perfume Pop Quiz.
We gathered together a hodgepodge of fragrance guinea pigs — everyone from a few seasoned beauty editors with some very sophisticated sniffers to the total (and we mean total) scent novices — and had them blind sniff test six of the most buzzworthy new perfumes. With no fancy bottles or brand names to guide them, our testers get real — sometimes a little too real — about what they're smelling. Watch the video and prepare to find your fragrance soulmate.
Juicy Couture Viva La Juicy Noir, $70, available at Macy's; A Dozen Roses Angel Face, $110, available at Bergdorf Goodman; Lolita Lempicka Elle L'Aime, $100, available at Neiman Marcus; Maison Martin Margiela Replica Beach Walk, $110, available in September at Saks Fifth Avenue; Britney Spears Island Fantasy, $34, available at Kohl's; Calvin Klein Downtown, $65, available at Sephora.
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