Rashida + Kidada Jones For Band Of Outsiders

We would be lying if we said we didn’t miss Polaroid photos. Just the mention of the word gives us a tremendous sense of nostalgia, as we think back to all the reasons we loved the pre-digital camera era — the immense satisfaction of possessing a printed pic in our hands instantly, the anticipation felt before the image magically appeared…we really could go on and on. So, it was no surprise when we fell head over heels for Band of Outsiders Fall/Winter 2013 campaign.
Photographed by BOO’s Creative Director Scott Sternberg, the Polaroids feature sisters Rashida and Kidada Jones, fans of the label since its 2004 launch. Shot on location at the Dresden Restaurant here in L.A., the campaign is unlike Sternberg’s others (which were more narrative in style) and now includes fewer looks —mainly sleek and ladylike ensembles in black, gray, and purple hues — with delicate text overlay. For more photos of the cool shoot, visit the Band of Outsiders Tumblr and Instagram pages to see exclusive campaign images unveiled daily, from now 'til Friday.