Brava to ASOS
for delivering yet another collection we can’t wait to get our mitts on. The worldwide phenomenon has teamed up with Central Saint Martins grad Molly Goddard to create a four-piece collection that is sheer-lisly lovely (forgive us the pun but it is true). ASOS have always been forward thinkers when it comes to designer collaborations
but it seems like a step in another direction altogether to work with an up-and-coming designer whose work has never had this kind of exposure before.
As Goddard explains, "The thought of seeing people out and about in my dresses is such an exciting prospect. Working with ASOS has been an incredible learning experience, as it is such an enormous brand and continues to commission innovative projects and produce current fashion. As such a new designer, it’s amazing that ASOS have supported me in putting my designs out at a level I never imagined." Goddard’s collection of textured lace dresses with colour-block tulle overlays will be available this month for the princely sum of £120 to £150. We predict they’ll be a run(a)way success. Snap them up while you can.
Photo: Courtesy of ASOS.