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Americans do many things well, fashion-wise. We've got the preppy look down. Sportswear — we pretty much own that, too. But the one area where we're a wee-bit lacking? Insouciance. You know what we're talking about here — that maddeningly effortless, I-roll-out-of-bed-looking-this-amazing thing. It's the way a Parisian girl throws on her boyfriend's fedora. It's Jane Birkin in bare feet and a minidress. It's Alexa Chung, um, all of the time.
Luckily, Chung isn't one to keep her cool-girl staples to herself. Since her gorgeous ad campaign put French brand Maje on our radar, we've been helping ourselves to its minimalist-cool maxi-dresses and denim shifts — and telling ourselves that we're just a rock-star boyfriend and a set of wispy bangs away from that Alexa swag (please, do not disturb our It-Girl dreams).
Click on to shop our 10 favorites!
We’re finally starting to shed our layers in NYC, opting for
just one jacket rather than four. As for our friends on the west coast? Well, they’ve
been enjoying coat-less living for a
few weeks now. Meanwhile, those in the middle may still need their parkas.
Spring weather is better than winter no matter where you read
On any given day, our browsers are open to Shopbop because of its on-point selection. The retailer carries the most sought-after items from top brands that aren’t available anywhere else. So, naturally, when the site has a sale (with some items up to 70% off!), we scour it to add everything we can to our carts read