Americans do many things well, fashion-wise. We've got the preppy look down. Sportswear — we pretty much own that, too. But the one area where we're a wee-bit lacking? Insouciance. You know what we're talking about here — that maddeningly effortless, I-roll-out-of-bed-looking-this-amazing thing. It's the way a Parisian girl throws on her boyfriend's fedora. It's Jane Birkin in bare feet and a minidress. It's Alexa Chung, um, all of the time.
Luckily, Chung isn't one to keep her cool-girl staples to herself. Since her gorgeous ad campaign put French brand Maje on our radar, we've been helping ourselves to its minimalist-cool maxi-dresses and denim shifts — and telling ourselves that we're just a rock-star boyfriend and a set of wispy bangs away from that Alexa swag (please, do not disturb our It-Girl dreams).