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Yes, Memorial Day is just around the corner, and yes, we're talking Mara Hoffman. But don't worry, this is not (yet another!) post on finding the best bathing suit to hide that food baby and make you a bona fide beach goddess.
That's because Mara Hoffman does so much more than super-flattering swimwear. Hoffman's ready-to-wear collection marries the designer's genius way with psychedlic prints with ultra-modern silhouettes that are way more "date at a chic eatery" than "dude, which way to the chill-out tent."
Shop our 10 faves from Mara Hoffman ahead — you can get back on the bathing-suit hunt right after this.
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Conventional beauty advice has been pretty much the same for decades: Cleanse your face with something foamy, wash your hair with something sudsy, moisturize with something thick, scrub with a vengeance, occasionally use a clay mask, and paint your face with artificial colors. Ah, but the rules have changed, and some read