When you come to that place in your life when you find yourself needing a really
nice suit, leather jacket, or cashmere sweater, Theory's typically the first place you turn, and it seems like it's always been that way.
These days, the 16-year-old brand includes Theory women and men's, Theyskens' Theory (helmed by wunderkind Olivier Theyskens), Helmut Lang, among other smaller brands. Run by fashion godfather Andrew Rosen (who's personally invested in such booming brands, such as Proenza Schouler, Alice + Olivia, rag & bone), the company is situated across a few city blocks in NYC's Meatpacking District, where it designs, sells, promotes, and produces all its samples. It's a vertical business that you rarely see these days, and an all-in-the-family approach has led to massive commercial and industry success...made all the more obvious by our tour of its insane HQ. Poke around with us to find out what — and who — makes this company such a powerhouse
Photographed by Atisha Paulson