10 British Perfume Labels Changing The Scent Game

Every gal needs a signature scent. But, when your preferred perfume also happens to be your cubicle mate's, upstairs neighbour's, and boyfriend's ex's signature scent, it's probably time to expand your olfactory options.
Turns out, there are plenty of fantastic, happily under-the-radar fragrances that go beyond the designer eau de parfum du jour. Even better? The niche perfume labels we're currently jonesing for all hail from the U.K. and Ireland. How's that for some hometown love?
Ready to swap your Chanel No. 5 for a truly original, unique-to-you scent from the beauty world's next big things? Follow your nose, right this way...
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4160Tuesdays

Sunshine & Pancakes, A Kiss By The Fireside, What Katie Did At Weekends: It's hard not to be charmed by the whimsical names given to the artisan scents created by 4160Tuesdays (as in, the number of Tuesdays a person will experience if they live to be 80, obvi). Perfumer Sarah McCartney is a former beauty writer and novelist who turned her hobby into a career, with her creations now sold at Les Senteurs' Seymour Place location. Her Urura's Tokyo Cafe eau de parfum is a particular favourite thanks to its feminine blend of raspberry leaf, geranium, grapefruit, and tolu balsam, but if you've got £1,800 to spare, she'll be happy to create a one-of-a-kind bespoke scent just for you. Any takers?

4160Tuesdays Urura's Tokyo Cafe, from £40, available at 4106Tuesdays.

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Heeley

Though he's based in Paris these days, perfumer James Heeley hails from England, and local fans of his fine Heeley fragrances need look no further than the beauty counter at Les Senteurs or Browns. New perfumes like Bubblegum Chic will no doubt appeal to the female contingent, but Heeley's primarily known for unisex scents that are perfect for sharing with the man in your life. Our pick? Sel Marin, a beachy, Mediterranean-inspired scent featuring notes of lemon, sea salt, leather, and algae.

Heeley Sel Marin, from 120 Euros, available at Heeley.
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Laboratory Perfumes

Simple name, simple packaging, simple idea: to convey the pure aroma of the British countryside. This made-in-England range founded by Christopher Perry has just two scents (available in an eau de toilette and a beaker-shaped candle through Cult Beauty), but his deft hand with nature's loveliest notes proves that less is more. Spritz on Gorse for a cardamon- and citrus-infused fragrance that channels the British coast and countryside, or the spicer Amber for something a touch more exotic.

Laboratory Perfumes Gorse Perfume, £48, available at Cult Beauty.
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Cloon Keen Atelier

Hey, neighbour! Whether it's the luck of the Irish or just superior craftsmanship, we simply can't get enough of the intoxicating eau de parfums and candles produced by Cloon Keen Atelier in Galway, Ireland. Sold at Les Senteurs, poetically named scents like Lune de Givre and Castana feature inventive notes like roasted chestnut accord and galbanum. And, frankly, a house just isn't a home unless it's scented with a candle that smells like an Antique Library, Cassis Leaf, or Limoncello.

Cloon Keen Atelier Bataille de Fleurs Perfume, £65, available at Les Senteurs.
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Mary Greenwell

After making her name as a beauty expert and makeup artist to stars like Kate Winslet and Gwyneth Paltrow, Mary Greenwell has turned her sharp eye to the world of fragrance. Following the success of her debut effort, Plum, Greenwell has just released Lemon, a sunny, citrus-rich eau de parfum that deserves to be in heavy rotation once the sun finally comes out this spring.

Lemon By Mary Greenwell Perfume, £60, available at Beauty Mart.
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Friedemodin

Despite being based in Fulham, Friedemodin has quite the international pedigree. Co-founders Nina Friede and Elisabeth Modin grew up in Germany and Sweden, respectively, while master perfumer and collaborator Francis Robert is French. Their first collection, Jardin Mystique, takes inspiration from a "wild enchanted garden," reinforced by wood shavings, pimento berries, peppermint, bergamot, and other irresistible ingredients. Welcome to London, folks.

Friedemodin Jardin Mystique, Vertine, and Rosée de Nuit Perfume, £62 each, available at Friedemodin.
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Boadicea the Victorious

As you might expect from a brand named for a warrior queen, Boadicea the Victorious isn't for those who simply want to get lost in the crowd. Steeped in folklore (just check out that Celtic design), the British label's collections bear forceful names like Courage, Power, Spirit, and Vigour, though it's not impossible to find a sweet, floral scent if that's more your thing. Up next? A Blue Sapphire collection celebrating Queen Elizabeth II and Prince Philip's 65th wedding anniversary, available exclusively at Harrods from early May.

Boadicea the Victorius Invigorating Perfume, £150, available at Selfridges.
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Ormonde Jayne

Cheshire native Linda Pilkington founded Ormonde Jayne to, in her words, "combine elements which I consider define true elegance: the quality of English craftsmanship, the art of French perfumery, and the sensuality and natural harmony of the Orient." With her own boutiques on Sloane Square and Old Bond Street stocking exotic perfumes and colognes like the bewitching Orris Noir, we say: mission accomplished. There's no better place for a whiff of mystery and seduction.

Ormonde Jayne Orris Noir Eau Du Parfum, from £80, available at Ormonde Jayne.
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Tom Daxon

Exclusive to Liberty, this British brand is comprised of a father and daughter creating scents in Grasse, France. Perhaps it's no surprise, then, that the artisan fragrances are unisex. We're fond of Reverie, a dreamy concoction with top notes of artemesia, rosemary, ginger, and elemi and a heart of iris. Maybe treat your own dad to a bottle for Father's Day, so you can borrow it as you please?

Tom Daxon Reverie Perfume, £105, available at Liberty London.
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Illuminum

The Kate Middleton Midas Touch strikes again! The Duchess of Cambridge wore the White Gardenia Petals fragrance from Illuminum on her wedding day, immediately driving demand for these scents known for their rare ingredients and lengthy dry-downs. The line's latest unisex offerings include Orange Blossom and Tomato Leaf. Some might say they're fit for a queen...or king.

Illuminum White Gardenia Petals, from £70, available at Illuminum.
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