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A few weeks ago we outwardly expressed how taken we were with under-the-radar East Bay shop Oakland Surf Club. As if its ever-evolving list of impressive trunk shows (Popomomo, anyone?) isn't enough and there were any reservations still lingering, we’re about to set the record straight.
The skate and surf boutique-slash-gallery space has hopped on Instagram to document its spring ’13 lookbook and get us amped for the seasonal wardrobe revamp to come. Not only do we give snaps for the no-frills, yet high-tech approach, but these captures flaunt its impressive slew of hard-to-nab items.
Shot in its Chinatown storefront, you’ll find covetable pieces from everyone from Mara Hoffman to Ace & Jig. Have a little glance and we bet this'll make you want to bolt across the bridge right now.
Photo: Courtesy of Oakland Surf Club
You can never just experience a Prada show once — that's like only reading a classic novel the one time you're forced to in high school. You’ve got to see it first to take the collection at face value, look at it again up close to catch what you missed, read the reviews to find all the Easter eggs, and then read
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your seatbelt, attempt to get comfortable, and pray that the seat next to
you remains empty. Your pulse quickens with every passenger that walks past without sitting down. Soon, the throngs of travelers shuffling past start to
thin out. The overhead announcements begin, and the read