Mmm, Waffles: Dries Van Noten Steps Into Fragrance

dries van noten frederic malle
We're longtime admirers of Dries Van Noten, and Frédéric Malle is high on our list of best perfumers ever. So, you can probably understand why we're geeking out over their new creation: Dries Van Noten by Frédéric Malle, a "perfume portrait" of the Belgian designer's world.
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Created with perfumer Bruno Jovanovic over an 18-month period, the fragrance was inspired by some of Van Noten's signature themes: his use of Indian embroidery, his embrace of colorful prints, and the 17th-century engravings he incorporated into his spring 2012 collection.
And, while we'd have no clue how to translate all of those elements into a perfume, Malle and Jovonovic went for simplicity. "This very short formula, composed of very precious materials, generates a sober but distinct sensuality," Malle said in a statement. "It is, in my eyes, a fair parallel to Dries Van Noten’s world." Jovanovic started by building the scent around sandalwood, then brought in the idea of Flemish sweets (think: waffles and speculoos cookies) by adding hints of nutmeg, clove, and vanilla. The end result is a warm, slightly spicy fragrance with a hint of citrus — which may sound complex, but is actually quite easy to wear. Much like the designs of a certain member of the Antwerp Six....
Dries Van Noten by Frédéric Malle, $185, available at Barneys New York.
Photo: Courtesy of Éditions de Parfums Frédéric Malle
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