Fresh Fella: 15 Must-Buy Men's Grooming Products

Sure, dudes don't have to worry about the season's hottest lipstick shade or curling irons, but that doesn't mean they should be left in the dark when it comes to grooming. Winter's a tough time for hair and skin problems, no matter the sex, so we've decided to give the guys some love when it comes to the best "beauty" (does self-care sound more masculine?) products.
So, R29's male employees (woefully outnumbered by the girls) tested a boatload of the latest offerings — and some tried-and-true standbys — to come up with a men's grooming cheat sheet. Whether you're looking for some moisturizer to beat back the lines (hey, boys get wrinkles, too) or some cream to style your locks, this list has 15 must-buy items to stock in your dopp kit, right now. If you want to pretend you're all natural, we promise we won't tell.