With the start of a new year comes many things we love: A newfound willingness to hit the gym, the simple joy of a fresh and clean new day planner, the end of those annoying “very special” Christmas episodes on TV. But perhaps our favorite thing about the start of the season is the literal deluge of new beauty buys hitting the drugstore as we speak.
Unlike prestige brands, which release their new products seasonally, drugstore brands generally only launch their latest and greatest twice a year — January and July — which means now is the perfect time to stock up on the coolest new primpers. From high-tech skin potions that rival the fancy department store creams, to a mascara that’s already a makeup artist must-have, these are the 20 hair, skin, makeup, and nail buys we’re bum-rushing the beauty aisles to snap up now.
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