The secret to success behind many a great fashion label is often a Central St. Martins’ graduate at its helm. Just look at Alexander McQueen, Celine, Stella McCartney, Zac Posen, Michael van der Ham, Paul Smith, Gareth Pugh… Point made? Nowadays, a gaggle of eager bloggers talking about your product seems to guarantee a bright future, too (Cambridge Satchel Company, here’s looking at you, kid). A fresh new London label seems to have this winning combination: Three Floor offers contemporary pieces and chic separates to score you easy-peasy style points for the New Year. Better yet, it plays up to penniless budgets with students and young professionals in mind. See you later, extra zeros.
Founded by Central St. Martins' grad Han Chong, with the help of brand director Yvonne Hoang, the pair designs with faultless good taste, translating influences from the blogosphere into affordable, chic, I-want-it-all collections. Take note: It’s now readily accessible for browsing on Shopbop, NastyGal, ASOS, and Pixie Market.
Thought up in 2011, Three Floor has already celebrated success with its first few collections. Seen on the likes of Leandra Medine, Ashley Madekwe, Oracle Fox, and Sincerely Jules, its pieces are flattering, its colour palettes are striking, and its lookbooks are arty and exciting. Spring '13 brings jewel tones, sharp shapes, and graphic cutaways in a medley of party-perfect ensembles (and even office-appropriate options). With direction from Chong, the latest editorial shots work true British style, through pillbox hats, a fair English rose, and countryside hay bale props. From girly peplums to luxury leathers, to its kitschy ‘60s-esque styling, this is your warning: Prepare to fall in love with Three Floor.