Here's a fashion conundrum: why do winter trends look so tantalising on the runway, but when the sub-zero temperatures hit, it still remains pretty much impossible to navigate your own wardrobe?
Dressing for cold weather — really cold weather — requires a precarious balance between practicality and style. Too much of the former and you’re inadvertently channelling the Michelin man, too heavy on the latter and odds are you're shivering before you've even left your flat.
Fortunately, London’s hippest have selflessly risen to the challenge and come up with the goods. Keep clicking below, to overcome your case of fashion brain freeze — with some freshly baked London inspiration.
History of Art's Georgia Grunfeld combines a Rokit jacket with American Apparel jeans and Converse for a dose of effortless cool.
So this is how you do grown-up dip dye. Creative director Jessica Browne teams a Topshop dress with a camel vintage coat and Cos boots.