The problem with hosting a fashion show six months before the products hit the stores is that designers and brands oftentimes have no idea what's going to sell well (after all, the journalists and magazine editors who attend the shows aren't necessarily your shopping-obsessed roommate). However, it seems like modern technology has created a crystal ball of sorts, appearing in the form of social media.
Apparently, it was because of your tweeting, your Instagramming, and your gabbing with your friends online about the particular things you saw during the spring '13 shows that such bizarre items, like the ridiculous hula-hoop Chanel bag, will actually get produced.
Other trends that buyers are picking up because of Instagram? Birkenstock sandal styles, à la Giambattista Valli (the owner of Fivestory in the Upper East Side of NYC will be stocking them in her store after her Instagrammed pic of the shoes received a frenzy of "Likes"), those fuzzy sandals from Céline (Kirna Zabete will be stocking all three $895 styles), and Tom Ford's gladiator sandal (Holt Renfrew's pic of the $3,800 shoe already garnered seven pre-orders).
Hula-hoop bags, furry flats, Birkenstocks…gladiator sandals? Though we're fashion fans first and foremost, we're also Internet-savvy folk, as well. Doesn't this all sound like one elaborate trolling scheme? (WWD)
Photo: Courtesy of WWD/Stephane Feugere