CC Creams Really ARE Beauty's Next Big Thing



6478172We've already told you our thoughts on the alphabet's many creams — from BB to CC, these are the hottest new products on the beauty shelves this year. But if our reviews didn't convince you, this might: Long before the BB cream hype died down stateside, the popular Asian beauty treatment known as CC cream (short for color correcting) was already blowing up in U.S. markets.

This is part of a growing trend that merges skin care and makeup, and like BB creams, CC creams can cover up blemishes while simultaneously treating and nourishing your skin. While many users have complained that BB doesn't work for all skin tones and and leaves an oily finish, CC aims to pick up where its predecessor left off. Its mousse-like texture blends easily and, supposedly, has a more "radiant" look. But the biggest difference is the addition of an ingredient that promotes collagen growth. International beauty magnet Rachel Kum told WWD that CC creams yield 30% better results, and you can even sleep with it on!

Olay was the first company to market this in the U.S., but Chanel came in close behind with a high-end version. American execs think CC will be even more successful because consumers in their 30s and 40s are turning away from makeup and looking more toward products with long-term benefits. What about you? Are you ready to stock up on CC, or are you just tired of all these different products? (WWD)

Photo: Courtesy of Chanel.