Each step of the Margiela for H&M debut has been fraught with mystery and delight — from its announcement and its lookbook to its haunted-house party and the actual products that will be for sale. For one more hurrah before its November 15 drop date, we've got an exclusive gif to share with you…but you have to work for it.
Shot by Paul Wetherell in Paris alongside creative director Markus Kiersztan, this animated shot from the Maison Martin Margiela for H&M lookbook only "works" if you unlock it. It might look fuzzy now, but after it finally unscrambles, you'll be able to see more fuzziness in the form of the oversized women's turtleneck sweater in all its glory. There are five of these images floating around the Internet — see if you can unlock them all!