Kathy Acimovic, senior strategist

What is your role at Aldo?
"I actually started off at Aldo as the senior PR manager, and then I got really involved in the story-telling of the brand. I kicked off Aldo Rise, which is our collaborations program, and I've really dived into that. One of the big things that Mr. B. — our founder — always talks about is fostering everyone's individual talent. It's not so much about the positions that are available, but the positions you naturally grow into. I'm fortunate enough to have lived that experience."

What do you think is the most unique part of this work environment?
"It's not a corporate culture at all. It's a family business, and everyone who works at Aldo is part of the family. Yes, we have meetings and horrible presentations. But sometimes things happen over lunch and all of a sudden, we're launching a whole new program. Here, everybody is really keen on a challenge and really into trying new things."

How would you describe your own personal style?
"I dress very inappropriately for work. I'm always dressed up. It doesn't matter if it's a casual day or not. Anything that's kind of feminine and girly with a print, I'll wear."

What's your current favorite Aldo product?
"Right now, because it's our 40th anniversary, I will be wearing these ruby shoes for the next couple of weekends."