By Gina Marinelli, Photographed by Coey Kerr

Where do you find your sources of inspiration?
"Working in this building with a thousand Aldo customers
is a really nice source of inspiration. We look to the girls that are
currently our customers, look at pop culture, and look at where things
are going and where that girl is going to be in that year. We really
try to make it customer-focused and think about the Aldo girl. And
there are different types of Aldo girls so we have to think about all
of them. We look to pop culture, art, music, music fests, all that
stuff."
What are your favorite office traditions observed at Aldo?
"This was Mr. B's kitchen table [Ed note: Though not pictured, this was main wooden table in the middle of the design office.]. He brought it from his house
because he said it always brought him good luck, and he wanted product
to have good luck because the product makes the store. So, if we're
having a meeting about something...we're always like, 'Okay, let's meet at the kitchen table!'"
What can we expect to see from Aldo in the future that we haven't seen in the first 40?
"More collaborations on the way. Those are really fun to work on. [Also] our London
office is just getting started. So, maybe a more international reach."



















in NYC