You know when you're at a concert and the performer says "How y'all feelin' out there?" and you kind of think he's talking directly to you? That's exactly the same vibe we're getting from Prabal Gurung — the designer's Target collaboration seems to be a message just for us. Two days ago, we brought you word of this perfect (priceless? premium?... lots of alliteration to be had with this one!) teamup, potentially one of Target's coolest to date.
Though we can score pop-of-color threads from one of our fave NYC designers at a red-and-white price, don't expect any cheap-y looks or lack of care here. Quite the contrary! As Gurung explains in this adorable behind-the-scenes vid, he put extra TLC into what's guaranteed to be a sold-out-in-seconds line: "If [shoppers] can feel even a little bit of the love that I felt when I was designing this I'll consider it a job well done." And, judging from the printed short suit we're spying in the 36-second clip, we're considering it a job well done, too. As for that love stuff? Well, we'll call it a coincidence that the line launches just before Valentine's Day.