Watch: 36 Seconds Of Prabal Gurung For Target!

You know when you're at a concert and the performer says "How y'all feelin' out there?" and you kind of think he's talking directly to you? That's exactly the same vibe we're getting from Prabal Gurung — the designer's Target collaboration seems to be a message just for us. Two days ago, we brought you word of this perfect (priceless? premium?... lots of alliteration to be had with this one!) teamup, potentially one of Target's coolest to date.
Advertisement
Though we can score pop-of-color threads from one of our fave NYC designers at a red-and-white price, don't expect any cheap-y looks or lack of care here. Quite the contrary! As Gurung explains in this adorable behind-the-scenes vid, he put extra TLC into what's guaranteed to be a sold-out-in-seconds line: "If [shoppers] can feel even a little bit of the love that I felt when I was designing this I'll consider it a job well done." And, judging from the printed short suit we're spying in the 36-second clip, we're considering it a job well done, too. As for that love stuff? Well, we'll call it a coincidence that the line launches just before Valentine's Day.

More from Designers

Anything Rihanna touches will be surrounded with buzz. It's true of her constantly sold-out Puma shoes, and it's also applicable to the runway component of...
On Tuesday evening, there was no escaping the huge neon letters — Y, S, L — suspended from a blue, white, and red crane, as the audience arrived for ...
This story was originally published on September 2, 2016. When we first spot a new item, our gut reaction is to connect it to a past decade's aesthetic: "...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...