Rahua
"We started Rahua out of the need for natural products that work." says Fabian Lliguin, CEO of Rahua. "And our company Amazon Beauty was created to preserve the Amazon rainforest." Lliguin sought out to create a line of hair care products that was not only good for your hair but good for the rainforest, too. His eight piece, 100% natural collection was his way of introducing high performance products that don't compromise integrity.

So what does Lliguin love about being independent, besides the freedom to exercise creativity? "On occasions when I go to events and introduce myself as the Amazon Beauty CEO, people look at me twice and give me the Golden Globe treatment, thinking that I am the Amazon.com CEO — that's pretty funny."

Why We Heart It: Rahua's line of hair care is effective, smells good, and is environmentally conscious. Who doesn't love that? We can't stop telling all our friends about the Omega 9 Hair Mask and the Rahua Elixer.