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UPDATE: Whether you're going makeup overboard for Halloween this weekend or just hitting the town sans costume, amp up your beauty routine with our favorite indie brands that are anything but ordinary. This story was originally published on October 12.
We've always held a soft spot for independent companies making it big (and, okay, maybe that's because we're one ourselves). Nowhere does this apply more than in the beauty industry, where it seems every other line is under the same giant cosmetic conglomerate umbrella. So, to celebrate the outstanding underdogs, we've rounded up our six favorite indie brands, all forging its own paths in a particularly competitive industry.
From the vegan line on everyone's lips (literally) to a skin care company that keeps it all in the family, these glam Incs are ready to be the new faces of the beauty biz — on different terms. Of course, we're telling you all about how they got started, why we love them, and the reasons for not selling out to the big guys. Read on, scoop up the products, then ask yourselves the age-old start-up question, "Why didn't I think of that?"