Perhaps one of the most eclectic guest lists we've seen in recent memory, the crowd at Brian Atwood's party last night — a triple-threat celebration for his new NYC store, new e-commerce site, and new ad campaign — was a mix of old-school paparazzi targets, new school Us Weekly cover girls, downtown socials, and…one Olympian. Held at the very venerable Four Seasons restaurant, the institution attracted power shoppers rather than power suits — from Kim Kardashian to Lola Rykiel, Paris Hilton to Ryan Lochte, this wasn't lunch with your grandfather.
A neon sign reading "The Sex Is In The Heels" complimented the video of the same name, and the aesthetic previewed the upcoming boutique's interiors: purple everything, more-is-more '80s opulence (disco ball over the pool, anyone?), and, you guessed it — S-E-X. In this case, Kim Kardashian's dress and heels really are worth a thousand words.
Click through to get hot by way of 27 super-sexy snaps that will make you forget the F-word. That's flats.