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Loeffler Randall Keeps It In The Family In This So-Sweet Lookbook

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    Over the years, Loeffler Randall has developed quite the fan club — their classic yet cutting-edge looks are always a hit with the cool girl crews everywhere. With that in mind, LR's pre-fall '12 lookbook is an ode to those oh-so-stylish ladies that inspire their designs. The team snapped their friends, family, and real-life fashion stars (read: no models here) in locales all around NYC, making the final product a true portrait of chic city life.

    "I design for myself and for my friends," said co-founder and Creative Director Jessie Randall. "Being real and authentic is something that is very important to me. The modern woman is interesting in her reality — her quirks, the way she is different. We have so many cool, interesting fans who wear our brand...we thought what better way to promote our product than by taking our friends and the real girls who wear our brand and profiling them."

    While we of course live for the clothes — think effortlessly cool skirts and dresses, and, naturally, sky-high wedges — we can't get enough of these photos. They are rife with wardrobe inspo galore, especially when there's no airbrushed model disconnect. Real talk.

    Click through to check out the lookbook in it's entirety.


    Photo: Courtesy of Loeffler Randall
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