Please upgrade your browser for the best Refinery29 experience. Read more.

Loeffler Randall Keeps It In The Family In This So-Sweet Lookbook

  1. Begin Slideshow
    opener

    0

    SHARES

    0 comments
    See All Slides

    Over the years, Loeffler Randall has developed quite the fan club — their classic yet cutting-edge looks are always a hit with the cool girl crews everywhere. With that in mind, LR's pre-fall '12 lookbook is an ode to those oh-so-stylish ladies that inspire their designs. The team snapped their friends, family, and real-life fashion stars (read: no models here) in locales all around NYC, making the final product a true portrait of chic city life.

    "I design for myself and for my friends," said co-founder and Creative Director Jessie Randall. "Being real and authentic is something that is very important to me. The modern woman is interesting in her reality — her quirks, the way she is different. We have so many cool, interesting fans who wear our brand...we thought what better way to promote our product than by taking our friends and the real girls who wear our brand and profiling them."

    While we of course live for the clothes — think effortlessly cool skirts and dresses, and, naturally, sky-high wedges — we can't get enough of these photos. They are rife with wardrobe inspo galore, especially when there's no airbrushed model disconnect. Real talk.

    Click through to check out the lookbook in it's entirety.


    Photo: Courtesy of Loeffler Randall
    Begin Slideshow

MORE SLIDESHOWS

6 Clever Solutions For Maximizing Your Dining Space

The dining room is an area in our homes that's often overlooked due to space — or lack thereof — issues. Fortunately, Viyet has rounded up six inspiring ideas that demonstrate there is a way to create a place to have a civilized meal in one’s home (no matter how small). Whether you crave a quiet nook for enjoying read

Shopping

30 Awesome Boots For Less Than $150

Getting through fall without a solid pair of boots is like powering through the workday without one or five cups of coffee. It's just not a thing. While you could go HAM blowing your entire paycheck on an amazing new pair, just remember: there's a coat and several sweaters and scarves with your name on 'em, too. In an read