Starting today in NYC, the brand we know oh-so well for their have kicked off their Madewell Denim Road Trip. Okay, so maybe you won't be traveling far and wide, but their '70s denim Airstream will be racking up the miles as it moves around the country, making stops in 14 cities in total. This sweet set of wheels comes equipped with a styling station, hair-braiding bar, and plenty of chances to get your hands on all the denim goods.
Each city will also play host to a scavenger hunt, in which five free-jeans cards will be placed around their central location. If you're in the NYC area today, be one of the first to test-drive Madewell's latest project, and sign yourself up for their major sweepstakes in which you could win Madewell denim for the next five years. Lucky for us, the Airstream's first stop is at Astor Place (a.k.a. right by R29 HQ) today, from noon to 7 p.m.
Photo: Courtesy of Madewell