Coachella might be happening on the other side of the country, but Mara Hoffman is letting us reap the benefits of the festival by majorly slashing all of her print-heavy, occult-loving swimwear, cover-ups, and summer statement pieces. The sale purports to be offering nearly site-wide discounts at 20% off (and more) while also offering a peek at the new spring '12 collection, which'll be available to purchase for the first time. Set your alarms, because at 4 p.m. sharp this afternoon her wicked color combos and beach-favorites will get slashed, but only for the weekend — the sale lasts until 4 p.m. on Monday. It is time to seriously stock up on bikinis and brights... our sale trigger-fingers are itching for some action!
Photo: Courtesy of People's Revolution