The Philanthropist: Lauren Bush Lauren
The co-founder of FEED Project, a charity whose mission is to "create good products that help feed the world," Lauren Bush Lauren (didn't her recent wedding create the coolest name ever?) is definitely not just some socialite type lending out her likeness.The travels she took while spokesperson for the UN World Food Program in 2004 led her to design the first, now iconic FEED 1 bag, which, true to its name, feeds one child in school for one year. Over the course of five years (and $6 million in donations later), FEED has teamed up with giant global corporations including Disney, the Gap, and Whole Foods, partnerships that have generated an entire shoppable range of socially-conscious offerings. And, for Lauren, there ain't-no-stopping-her-now: "We are expanding our online sales and FEED community" she explains, "One big goal that I want to accomplish is to address the issue of hunger and malnutrition in America as well as abroad." Judging by her excitement at "the process of creating — seeing something go from an idea to reality," we're most definitely not questioning LBL's ability to feed even more people. "We get the added benefit of being able to help others as we grow our business and make and sell things to consumers that are special and meaningful," Lauren says. Well — guess what? — we're still buying. And, thanks to her, feeding others. Guilt-free online shopping? Now that's really paying it forward.
Hair by Sera Sloane Bishop, makeup by Erin Green and Tiffany Patton.