• New York
Jun 19, 2012 6:10 AM EDT
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NYC's 30 Under 30: Meet Gotham's Game-Changers
AmalieBruun

The Musician: Amalie Bruun
While her stop-and-stare locks (a dip-dyed ombre purple situation) caught our interest, it's crooner Amalie Bruun's dreamlike vocals that are keeping us hooked. At HQ, we've been playing her newest single, "Siren"on repeat, a welcome respite from the unavoidable "Call Me Maybe" covers that just aren't quitting. Her move from Copenhagen to our fair shores more than justified the airfare: Bruun has released three EPs since 2008, plays in indie band Minks, had a part in a popular SNL parody video, and starred — working the whole coldly beautiful thing so well — in a Blue De Chanel commercial directed by none other than Martin Scorsese. While we're waiting for the soon-to-be-released CRUSH EP, sing along with us to one of Bruun's haunting lyrics: "Welcome to the blackest corner of my head." Which, as they say in Danish, is really quite fantastik.

Hair by Sera Sloane Bishop, makeup by Erin Green and Tiffany Patton.