NYC's 30 Under 30: Meet Gotham's Game-Changers

The Financial Expert: Nicole Lapin
At just 21, Nicole Lapin joined CNN, making her their youngest anchor ever, a title she then took at CNBC. A finance expert who helps us understand $$$ a little bit better, Lapin's the foil to Suze Orman; Instead of telling us not to buy the latte, she says "buy the latte." Just not 10 of them. We like. Now 28, Lapin hasn't just rested on her TV laurels: She started her own multimedia production company, Nothing But Gold Productions, which she explains as "the Rosetta Stone of finance," focusing as it does on creating accessible financial content across various platforms. And, wait for it….Lapin somehow made the time to found Recessionista.com (and play editor-in-chief), a site with spunky articles on everything from planning a Ladies' Night in to the "5 Best-Dressed Start-Up Queens." Our favorite? One trainer explains how to laugh yourself fit, thus saving us the cashola of a gym membership to head on over to Starbucks. Hey, Lapin gave us permission.
Hair by Sera Sloane Bishop, makeup by Erin Green and Tiffany Patton.


















in NYC